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The Handshake app wants to put an iPad in every wholesaler's hands

Courtney Boyd Myers

Handshake launched in the app store in November 2010 and remained in free Beta for eight months. In July 2011 Coates added a subscription layer to the product; customers are now paying $24.95 per month for his software. Since then, Handshake's platform has handled more than $100 million in orders. Clients include baby stroller company Bugaboo and beauty company Goldwell. While he doesn't take a cut of the orders, Coates says new (paying) clients are growing 30% month over month.

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