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The challenges of forming a start-up in the B2B space

Handshake launched in the app store in November 2010 and remained in free Beta for eight months. In July 2011 Coates added a subscription layer to the product; customers are now paying $24.95 per month for his software. Since then, Handshake's platform has handled more than $100 million in orders. Clients include baby stroller company Bugaboo and beauty company Goldwell. While he doesn't take a cut of the orders, Coates says new (paying) clients are growing 30% month over month.

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