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Transforming the Retailer Ordering Experience

Mike Elmgreen

Given the fast-moving, high-volume nature of the c-store business, distributors have realized they, too, can differentiate by transforming the ordering experience. To provide better support and service, distributors have begun to implement business-to-business (B2B) commerce software that puts the latest technology in the hands of retailers and their sales reps to increase reorder speed and ensure the timely delivery of information.

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