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A Specialty Sock Designer Gets Its Online Business Up and Running

D. Douglas Graham

Fitsok needed a solution that offered more—and more consistent—brand exposure along with a less paper-intensive method for maintaining records. It chose Handshake Direct, a B2B e-commerce platform that allows retail customers to browse inventory, check order status and place new orders on a 24/7 basis through a self-service e-commerce site.

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