Back to Press

It's a Mobile-First World When it Comes to Apps

Madison Moore

Since mobile users tend to attribute network connectivity issues to the application itself (instead of to Internet access or cellular network availability), its important that apps always have access to the core data types and core data that the user needs to be able to use their apps, said Handshakes Story. This will improve app retention rates, since typically a user will look for a replacement application if apps do not work in low-connectivity areas like subways, he said. I think that is becoming the expectation: The app will always work all the time as long as your iPhone or iPad is still functioning, said Story.

View Full Story