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Handshake Launches its Direct Mobile App to Simplify B2B Commerce

Oren Smilansky

Elmgreen adds that many of Handshake's customers are eager to give the retailers who buy from them a 'captivating experience' in which the user logging in to the app isn't presented with distractions. He points out that every user's mobile environment is personalized according to preferences and history, as it integrates with ERP systems and can gather the relevant information required to determine product pricing and order history.

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