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Consumerization of IT is Changing B2B Ordering

Michael Elmgreen

Driven by their personal experiences as consumers purchasing from omnichannel retailers, a new mindset is taking hold for B2B buyers, in which they are demanding a better ordering experience. They are looking for the convenience of going online to get answers to simple product questions, scope out new product lines and place orders for merchandise. In a study conducted by Accenture last year, 75 percent of B2B buyers surveyed stated that they would buy again from a supplier with an easy-to-use website.

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