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Aldi goes up against Walmart's low pricing

Jacqueline Renfrow

Convenience with competitive pricing is going to win in the long run in grocery, said Mike Elmgreen, CMO of Handshake. The e-commerce investments that Walmart, Amazon, Kroger and even Target are making give these companies a significant advantage in a brick-and-mortar price war as the competitive battle actually moves online. Aldi is behind here and looks to be fighting only one front of a multilayered battle.

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