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A Luxury Sunglass Maker Focuses in on B2B eCommerce

Nona Tepper

Since deploying the online portal, Linda Farrow sales reps have been able to schedule two to three additional appointments into their typical day. The number of buyers ordering online, meantime, has been growing about 20% month over month, and now approximately 35% of the privately held companys B2B sales are processed online, Rucarean says.

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