Launched in 2009, Rifle Paper Co. is a stationery and gift brand that’s built an international following over the last five years with their hand-assembled, beautifully designed paper products.


Gift & Homewares


Winter Park, FL

We were shocked when we didn’t see people waiting around in the booth to place orders...but it turned out to be because we really were working faster. We pulled up the daily sales reports, and found out that we’d had our biggest show ever.

Elizabeth Sloan
Director of Accounts
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Rifle Paper Co. and Handshake Align on Design

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Rifle Paper Co. needed a sales order management platform to strengthen their customer experience through design, speed, and efficiency.


Order submission time has gone from 2 weeks to a matter of seconds.

Soon after equipping their team with Handshake, Rifle Paper Co. had their biggest trade show ever.

With Handshake’s custom branding options, Rifle Paper Co. can send professional, branded order confirmations via email.



Over just five short years, Rifle Paper Co. has quickly become a leader in the paper goods, stationery, and gift space. After launching their wholesale business in May 2010, the company is already selling their whimsical designs around the world, and their long list of customers includes giants like Paper Source and Anthropologie, as well as independent retailers.


For years, Rifle Paper Co. was using paper order forms, and though their passion is paper, those carbon paper forms fell short on design and function. Elizabeth Sloan, Rifle Paper Co.’s Director of Accounts, explains the paradox like this: “That pink copy at the bottom was supposed to be the customer receipt, but it was always illegible!”

Indeed, the company’s biggest pain point was not being able to process their mass of trade show orders until the team returned to their offices. “It would be hundreds of orders that we had to re-enter in one wave, and it could take up to two weeks,” says Sloan. They knew that they had to create a better experience for both their customers and their team.


As a company founded on great design, it was important to Rifle Paper Co. that their customer-facing software solution had two things: a clean user interface and brand customization options.

Through a fellow stationery manufacturer and friend in the industry, they found Handshake. “Compared to the other apps we test-drove, we felt Handshake was the easiest to navigate. The other ones we looked at weren’t as focused on design,” says Sloan.

“Handshake also offered a lot of options with regards to adjusting the look and feel of the order receipts being emailed to our customers. We wanted the app to match what they were used to seeing from us. We wanted to keep everything consistent.”


After getting started with Handshake, Rifle Paper Co. has been able to maximize their effectiveness on several fronts: brand consistency, speed, follow-up, and reporting.

With Handshake’s off-the-shelf custom branding options, Rifle Paper Co. is able to maintain a consistent brand experience without the cost, time, or hassle of developing a custom application. They can now meet with more customers without losing business to queueing, and customers have gone from receiving a faded, unreadable pink carbon copy receipt to receiving an immediate email copy of their order.

The company also uses Handshake to automatically pull up their total sales, top selling items, and other helpful reports to gauge the success of each trade show. These reports give their team strategic insights that ultimately translate to smarter business decisions.

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